This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s The Elements of Content Strategy. By Erin Kissane. BACK IN THE WEB’S Pleistocene period, I received an e-mail from a young content strategist. “Excuse me,” she wrote, “but there is a. About the Author: Erin Kissane is an editor for Contents magazine and Source, a community site for journalists who code. She was previously a.

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This book is mostly for those thinking that they need to publish content.

For them, there’s really nothing new to learn. The task was to somehow fix the user experience for 50, pages of wiki content, web content, Twitter posts, technical documentation, knowledge base articles, and more. It really takes a long time to produce content.

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I liked Kissane’s breezy style and enthusiastic recommendations for further reading on the subject and stategy tangential topics too.

Some books make you smarter. I happen to work in a small shop where I wear many hats and was a bit disappointed that Erin focused mainly strayegy content strategists who work with a wide range of other team members. The answer to the discussion about who is and who isn’t a content strategist can be answered by simply looking at the typical deliverables a content strategist creates.

Basically, the job was to oversee all content and somehow unify the experience for users and, while doing so, unify the authoring approach as well. This one makes you better.


Content ultimately represents every word people will engage with. Kissane walks through how content strategy is a fairly new discipline, but it was borne out of several families, including editorial, which is about getting the story right, and being concise and accurate.

Mar 23, Loren rated it liked it Shelves: In my role at work, I wear both hats — content creator and content strategist sort of. It’s a well-written, easy-to-follow handbook that should occupy a space on the shelf of every person who manages content. Nov 06, Caitlin rated it liked it Shelves: You can get it from dedicated creators, from internal experts, or you can avoid the issue entirely by aggregating someone else’s content” Judging from Kissane’s writing it really flows well and is logically structuredI imagine her own standards for content are high.

Kissane explains, “There are only three ways to produce content. For now, I have my own little content oissane projects I’m trying to tackle. I feel this is a great misstep in the way many fall into the trap of equating user experience to user interface. For me, the book felt essential. Kissane’s book has given me an excellent grounding in this topic. But for those who have been in the field for some time, this may not be of much use to them.


I help people plan for, design, make, publish, and maintain really good content online. And what does the content renaissance mean contenh you?

The Elements of Content Strategy by Erin Kissane

Jun 02, pri rated it really liked it Shelves: Although the SMEs have been busily creating the content, he noted that much of it lacked basic quality standards. Yet if you expand the search beyond Utahyou see quite a few. It’s a solid primer for anyone getting into the content strategy, or for those who are already in the field.

Other than that, an interesting book for the most part, but not as easy a read as other books I’ve read from this publisher Responsive Web Design, Designing for Emotion Curators conjure a vision of uptight tour guides in museums and overly informed janitors dusting ancient relics.

Return to Book Page. While some residual value remains in businesses running brick-and-mortar stores, the Internet is now the marketplace, a virtual mall so to speak. She then traces the origins of content strategy, explaining that content strategy derives from four different roles: This little book couldn’t possibly cover the whole of this emerging discipline, but it’s a great starting point and I’d recommend it to anyone A great little introduction to content strategy.