Amul is an Indian dairy brand originating from the state of Gujrat. It has a huge role to play in India’s White revolution, which resulted in India. Check out the SWOT analysis of Amul and understand the strengths, weaknesses, threats, and opportunities that the brand has which it can. SWOT AMUL. 1. SWOT Analysis On AMUL BUTTER S W O T; 2. STRENGTHS Creative advertising with Amul Baby print ads High brand.

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Milk being a necessity product, the. Amul offers different products in different product categories. The market is large enough for many to carve out their niche. They do not complain if they have to stand behind an untouchable in the line.

Your email address will not be published. About Us — The Amul Model. In its Anand plant all products are processed computerized, which does not have any hand touch during any stage of process. It becomes that much important for them to analyais a good distribution.

AMUL Swot Analysis: Detailed Report for students and professionals

Amul Ice Cream 5. Amul has a huge loyal customer base, customers trust the brand for providing high-quality products at reasonable prices.

It already has wide geographic positions and hence this will give it an advantage to get access to gain presence in mature markets. These are classified into intermediate duration because the company must be able to overcome its weaknesses, make use of the opportunities and defeat the threats.

However, with its sharp focus on domestic Indian market, Amul has successfully insulated Indian farmers from all the turbulence in global dairy trade.

This does result in loss of some production. Amul however is not far behind and can catch up in areas of technology and marketing. Opportunities refer to the factors which the organization can use to its favor to grow its market share, sales, brand recognition etc.


Amul SWOT Analysis, Competitors & USP

GCMMF has never stopped the supply of milk and other milk products. Wide product portfolio 9. Product line extension is one aspect that the brand ssot need to work on in the future for the top line growth.

Nations have created Non Tariff Barriers related to Quality of the milk specifically. Headquartered in Anand Gujarat has an annual turnover of 5. Top Companies Lists Woes of bad roads and inadequate transportation.

Milk products create an inherent weakness, which is perishability. Secondly, to have control over the logistics and to maintain them efficiently. Large number of dairy plants in public and cooperative sectors besides several others coming up in the private sector would result in competition. People who need milk and milk products for day to day use.

They are areas where the business needs to improve to remain competitive. When applicants are too many, then they conduct a written analysiis. Use of technology to solve problems 5.

Pin It on Pinterest. In this case the factors are such that the earliest short term might not be the best decision to make, as the duration might not be sufficient to overcome all the issues with a clear outlay.

GCMMF has an excellent distribution. Therefore the bargaining power of such suppliers is low. SWOT analysis of Amul covers different weaknesses which the brand has and they need to work on.

Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas Essay

Browse marketing analysis of more brands and companies similar to Amul. The competition exists locally, nationally and internationally. After analyzing the vision and mission of the company it is pretty anslysis that the company would strive to expand its distribution network, would involve its manpower in creative marketing, plan for consumer education and product innovation, would leverage effectively on rising levels, grow affluence among Indian consumers and would tap the rising demand for analgsis value added products.


It has developed an excellent distribution channel to provide its products to the consumers. In fact, during summers, the brand faces severe shortage of supply. Concepts Contests Marketing Mix.

SWOT Analysis of Amul | Amul’s SWOT Analysis

Options available can be classified as product elimination and diversification strategy, value marketing strategy and also developing hygienic processing facilities. Quite reasonable, even on packed liquid milk.

Mother Dairy was the first fully computerized dairy in India.

There are other factors, which do not fall into either of the terms mentioned above; they are classified as intermediate term. With so many newcomers entering this industry, competition is. Please enter an answer in digits: It is already providing the best employment option for displaced workers from urban manufacturing sector, who after losing their jobs due to recession, have started reverse migration from cities back to villages.

Country has vast natural analsyis which offer immense. The product mix is designed to suit almost every milk based products consumption. The product sdot includes milk, cheese, butter, ice-cream etc. Also, at a time when due to lower production of cereals, fodder prices had jumped almost two-fold, GCMMF enhanced the supplies of cattle-feed to milk producers and maintained its prices below cost and were able to a,ul better returns to the milk producers to overcome the stress of draught.